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TIPS AND TRICKS FOR CONTENT WRITING

TIPS AND TRICKS FOR CONTENT WRITING

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Content writing has gradually taken over all the corporate and IT sectors of India in the recent years.creating content for the internet is an increasingly important activity as more and more people look to this medium as the main source of information. since 1990’s internet has grown rapidly and current estimates are that nearly 1.8 billion people use the internet for some form of communication and research. while we do not need to know much about the technical details that make the web possible, it does help to understand how information is organized in this medium, so that as writer we can create material that best utilizes its capabilities.writing for the web is, in essence, no different from any other good writing. There are a few things to remember while structuring the information for the web user.
Some of the desirable features of content writing mentioned most often are:-
1. A CONVERSATIONAL STYLE
conventional English often uses two small words- a verb and a preposition or adverb, referred to as ‘phrasal verb’- where a more formal style uses a larger, more learned words. when we speak we say’find out’ instead of discover, ‘live in’ instead of ‘reside’ and so on. learners of English often knows the longer, more formal, but they don’t know the equivalent ‘phrasal verbs’

2. AVOID EXCESSIVE USE OF ‘FANCY’ OR ‘FLOWERY’ WORDS
One might argue that style is a personal or cultural trait. it may be true that language style is personal and cultural, just as preferences in dress and food are.There may be nothing right or wrong about a particular style of language, food or clothing. But some flowery expressions are just relics of an earlier era. An adult student once asked the teacher “shall we pend down our thoughts “ he simply meant ,”do you want us to write down what we think about this”? Similarly, we don’t now refer to our home as “our humble abode”.if someone doesn’t merely “say something”,but “opines that…..”, the reporter’s language strikes us as belonging to the Victorian era.
Perhaps you are afraid that a style which is not flowery will sound rude or abrupt. It need not if you are sincere in what you say. A simple “Do come”! or “please come” can sound every bit as gracious as the flowery expression.Flowery language and fancy words are often used to disguise a lack of meaningful thought content.

3. A CRISP AND PRECISE STYLE
Simple reading,or simple viewing, is hard writing. The greatest compliment a writer or script writer can get is for us to think that the message was so obvious that it was very easy to say or write. Simplifying starts with choosing the right words- the shortest and the commonest word that suits the purpose. The web is not for specialist, but for everyone. One of the challenges is to put technical or scientific content into words that every literate person can understand if s(he) is interested enough to read about that topic. If you are writing about a concept the audience is not familiar with, use the simplest words and diagram possible. Big words can make the reader or listener feel intimidated.

In summary writing for the web doesn’t requires any specific skill that are different from any other form of writing. It just takes a good organizational skills, the ability to structure information in a logical and efficient manner, and clarity of expressions.

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THE MYSTICAL ART FORMS OF INDIA

THE MYSTICAL ART FORMS OF INDIA

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THE CHARM OF KALAMKARI ART

With a total of twenty-three tedious steps, the mere intricacy of the Kalamkari Art is enough to bewitch the mind. Primarily using the earthly colors of rust, mustard and indigo, all the vibrant colors you witness in Kalamkari Art are derived from natural sources with little to no traces of chemicals and other artificial substances. Assimilating the minute details, the Kalamkari artists use a ‘tamarind twig’ as a pen, sketching the gracious motifs of flora and fauna and the gods and goddesses of the Hindu mythology.

Predominant in the states of Gujarat and Andhra Pradesh, the Kalamkari Art has evolved from its initial two forms of ‘Srikalahasti’ style and ‘Machilipatnam’ style. While the former derives its inspiration from Hindu mythology etching out the scenes from epics and folklore, the latter draws its essence from the intricate hand paintings executed by hand-carved traditional blocks. However, under the new forms of ‘Andhra Kalamkari’ and ‘Gujarat Kalamkari’, inspiration is drawn from the architectural marvels and mythological characters.

THE GRACE OF TANJORE ART

Radiating a three-dimensional effect with the use of pearls and semi-precious stones and adorned with an entire spectrum of vibrant colors, the Tanjore paintings enchants the eyes of the people, making them drown in this aura of colors. Mostly revolving around the essence of Hindu Gods and Goddesses, the paintings are renowned for their diffusing charisma. With its origination from South India, this form of painting has been influenced over the centuries from a fusion of cultures.

THE VIBRANCE OF PHAD ART

With all the vibrant colors of the ‘Phad’ painting being extracted tediously from natural sources, the art form confers to a deeper meaning. With each of the vivid colors being associated with a certain element of the painting, it is quite rightful to say that the Phad paintings depict the ideal amalgamation of creativity and symbolism. Adorned with detailed intricacy, each component of the Phad paintings are depicted with a specified color such as orange for limbs, green for nature and blur for curtains, hence giving art the depiction of a travelling temple. Considered to be among the most extraordinary art forms, the Phad paintings offer the ideal fusion of the various constituents of the vibrant Indian culture.

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Architecture and design

Architecture and design

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Whenever I played with my dad as a child, we always built houses using construction kits. It was the activity which we both enjoyed immensely. When I grew older, I realized that for my father it was more than a game. Despite being a successful civil engineer, he was often reading about architecture and always longing for more. His dream was to become an architect,and the best part is he did it very honestly and now he is a successful honest most hardworking civil engineer.Architectural design is a profession, which is a unique bridge between imagination and reality, mathematics and creativity, the world of fantasy, where the architect puts his own desires in drawings and calculation, and at the same time the world of convenience, where ordinary people live and work in the buildings designed. This career opens a number of important roads, which are much wider than career opportunities. If I succeed in my studies, I will acquire a profession, which will be my hobby, my way of life, my passion, my father’s dream come true. Moreover, it will be beneficial for the society as well as an additional portion of beauty in it, which is so scarce nowadays in the age of technology, when most buildings consist of steel and glass.The history of building and architectural designs is faced with a number of subsequent trends. These trends are based on the design, materials used, technologies and the buildings’ durability. Earlier on, buildings were constructed with perishable materials such as leaves and animal hides. Later, timber, brick and mortar and concrete were embraced. Currently, synthetic materials are now being used to create more daring and complex structures. There is also the trend of the construction of larger structures created with the use of extremely strong materials. Interior environmental control is also one of the trends witnessed. The need to control temperature, humidity, light and many other aspects is now becoming an inherent part of building design..
The use of computers in architectural design has made it possible for architects to make use of complex and multifaceted design information. This is possible as a result of the development of computer software which has made it possible to come up with complex designs before the actual process of construction. Computer-aided architectural design programs have resulted in more accurate designs and comprehensive records when it comes to building designs. Ever since 1960, computer aided design programs (CAD) were used by architects in coming up with architectural designs.

There are various architectural designs which may not have been possible without the use of computers.
Some of the examples of interior home designs are–
Modular Kitchen Designs
As the centre of your home, the kitchen radiates warmth and care. Our interior design team works with your vision, your lifestyle, and your budget to create modular kitchens that you will love!

Wardrobe Designs
As functional as they are aesthetic, our sleek and stylish wardrobe designs are ideal to make the best use of every inch of storage space. We transform good interior design ideas into great spaces that work !.

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Kochi-Muziris Biennale 2018……thoughts and artists that stills lingers afresh

Kochi-Muziris Biennale 2018……thoughts and artists that stills lingers afresh

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Kochi-Muziris Biennale 2018……thoughts and artists that stills lingers afresh

Ann Mary Biju
annmary.biju2704@gmail.com

Art as it is the form of aesthetic subjective expression as well as the primordial means to non-violent rebellion against the societal forces, is quite the need of the hour to entrench in people the meanings society has invested in them. As a native of kochi in kerala, the Kochi biennale since 2012 for me has been the agent of aesthetic renunciation beyond the barriers of the conservative society that the state embodies and the event has opened my personal dimensions of thought process with an appreciation of imaginative capabilities of artists world-wide. Out of the two visits I have had of the biennale the first in 2016 and the second last year, I would like to give an account of my personal journey as a spectator of the 2018 biennale and how certain exhibits and installations have lingered with me even after about nine months of my visit. These are few of the exhibits that still stands afresh in me as moral and cultural questions that is deeply tied to us in invisible ways. A note of dissatisfaction and caution I would like to put forward is that my conceptualisation of the exhibits of the biennale are limited to the ones in the Aspinwall venue in Fort Kochi with my limitations to cover the entire biennale, no offense to the artists who’s beautiful installations I could not cover, and I deeply regret this fact.
The theme of the 2018 Kochi Muziris Biennale was “Possibilities for a non-alienated life” and the whole event spanned for a period of over five months and was curated by artist Anita Duba who’s artisterial abilities could best be explained to talk to a political crowd. As she proposed in her curatorial note, the biennale in itself hoped to explore the marginalities of personal and communal lives of entities in various circumstances and to question the same with the hope of building a dialogue and engage in a thought process.
Moving on to more of the specifics I hope to deliver through this essay, I would like to start of with artist, curator and activist Aryakrishnan’s art piece titled “Sweet Maria Monument”. The art work involves a room devoted to Maria who was a transgender activist involved in the queer rights movement in Kerala and was brutally murderd 6 years ago for the cause she represented. A close friend of the artist, he dreamt of Maria in which she expressed her grievance for the lack of space the transgender community had in the society. The artist following this thought has been working for this cause and in the art piece with the room devoted to Maria where a book shelf, bed and a place to sit down and have a peaceful conversation with her was assembled. The exhibit for me not only screamed the oppression of societal norms but also the need to consider, negotiate and initiate dialogue to resolve any conflict of opinion. It also instills in one the need to recognize humanitarian values for a peaceful co-existence.
The colourful inscription of painting on wood by Nairobi artist Dennis Muragari depicted the transport system in the form of buses or ‘mattatoos” of Nairobi and how it led to a collective social and communal identity. The paintings embodied a period of modernisation that is experienced in the city symbolised by intricate elements to denote wifi signs and also an image of Bob Marley probably resonating with a sense of cultural identity intermerging with popular culture. Each of the elements depicted in these wood paintings denoted a sense of how the populace in the city made sense of the transition they were exposed to in the name of mass production and capitalisation.
The exhibit by Indian artist Shilpa Gupta based in Mumbai was my favourite piece which embodied meaning so relevant to the huge space the exhibit occupied and the even bigger resistance it posed to the threats of an oppressive regime of governance. The exhibit consisted of the poetic works of 100 poets persecuted for their works that have been pierced into metallic rods within the expanse of a large dark hall. The pierech incomplete poetries were a symbolisation of the persecution of the poets. In front of each metallic road was fixed a microphone and the 100 microphones played poems simultaneously. The earliest poem was the work of an 8th CE poet and the latest written by Myanmar poet Maung Saungkha. Saungkha had written this poem on his penis as a mark of protest towards the ruling government in Myanmar. This installation effortlessly endowed in me the neat analysis of oppression that we may be faced with in various points in life. It transported one into an eerie universe as you stood in front of a microphone, having a glance at the pierced poetry just before you closed your eyes and then the poets themselves came and whispered their poetry of pain, oppression and love into your ears, deep into you. The feels the exhibit offered was from the careful calibrated interplay of sound, ambiance and visual display in order to bring up such a profound state of affairs.
Artist Neelima Sheikh’s exhibit “Salaam Chechi” offered a tribute to the nurses from Kerala, the state being one of the highest among the country having skilled professionals of the job working across the globe. The exhibit also illustrated the transition from the post colonial era of “dais” with traditional medicinal knowledge towards the nurses who are trained in Western medicine. The exhibit also marked the shift from the cultural status of nurses who were really venerated as ‘angels’ back in the time of Lawrence Nightingale to the current times when they underwent professional distress and issues relating to inadequate remunerations and respect they received previously.
The consistent oppression faced by dalits and a voice that is raised against this oppression, Kerala based artist Binu B.V’s exhibit “Ocha” took on the trajectory of showcasing historical remnants of violence against dalits. The exhibit used numerous small statues carved out of the trunk of the coconut tree (called in malayalam as othalanga) which were pierced into vertical pillars of wood. This was a symbolisation of the pratise that existed in Chottanikkara temple in Kerala of persecuting dalit women who were believed to be possed by evil spirits. The practise of persecuting lower caste women on similar grounds is a phenomenon that have existed and still continues to exist in various other parts of the country. An aesthetic display of historical oppression it was indeed, with the definite hope to act and remove the same.
These five installations or exhibits would constituent only a miniscule percentage of the plethora of artistic endeavours that prominent artists as well as regional artists displayed and posed along with their intriguing question they had for the spectators. The biennale offered one with a desire to deeply engage with societal questions and to have a convoluted comprehension of the confusing, sometimes or always unfair, beautiful and the ugly world we all form part of……….an engagement quite worth with you and your body of bewildering thoughts!

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The Indian Mona Lisa

The Indian Mona Lisa

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“Radha Bani-Thani” or “The Indian Mona Lisa” is a well known Indian miniature painting of the Marwar school of Kishangarh. It was painted by Nihalchand during the time of king Sawant Singh.
Bani Thani was a singer and poet in Sawant Singh’s court. She was always well dressed and hence the name, Bani Thani. The painting is said to be inspired by Radha (Lord Krishna’s consort) as Sawant Singh was a devotee of Lord Krishna. Bani Thani later became his queen.
The distinct features of the painting include arched eyebrows, pointed nose, lotus shaped eyes and thin lips. Bani Thani can be seen wearing lehenga-choli with transparent printed veil. She is wearing pearl jewellery. Her long and curly locks add beauty to the painting. She is holding two lotus buds in her left hand and is holding her veil with the right hand. Her enigmatic smile is compared to that of Mona Lisa.
The dark background of the painting highlights its subject. This painting was also featured in an Indian stamp. We can also see the influence of Mughal school as this is a side-profile portrait. This artwork is considered as the masterpiece of artist Nihalchand.
It is now a part of National Museum, New Delhi.
Image Source: Google

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Yoga

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The art of yoga tickles us a lot but when considered as a way of living it rejuvenates the whole body with positive energy rushing through our body without any occlusion.Yoga literally connects atma-our body and paramatma-the supreme lord.There are different types of yogic practices which are followed by yogis all leading to a single destination ,salvation.It is commonly done by activating our psychic centers of our body and taking the serpent power from the mooladhara chakra to sahasrara.There is a popoular misconception about chakras that they lie in front of the body.They are actually located along our backbones,which is why when all asanas are done yoga acharyas instruct us to sit erect with backbone straight.Even while we rest backbone is straight and it allows the allignment of chakras.People must definitely know the difference between relaxation in yoga(savasana) and sleeping.Sleeping is resting our body without being conscious about ourselves but savasana is relaxing our body and it’s activities by being conscious of our body and breath .Such understandings are very much important in understanding the art of yoga or yoga as an art,however it being a debatable topic.One thing to conclude is that, people must be seen as souls with equal priority for a happy and joyous mankind.

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Architectural Design

Architectural Design

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Architecture is the designing and construction of buildings. Every era that the human civilization has gone through, in its inexorable progress into the future, has been marked by its own unique architecture, attesting to the craftsmanship of its people. Architecture is art and science at the same time.The soul of architecture is to design a structure that will be suited for humans to live in, work in and play in. It is also to give comfort to its users – to make them feel comfortable, make them feel uplifted, make them feel that someone cared about their well-being enough to design something that they live in,work in and play in.Architecture is also science because a building design has to be within the realms of rational thinking.It cannot ignore reality and its boundaries.
Thus, being art and science, architecture inhabits a unique space among the modern knowledge systems. In the 21st century and beyond, architecture is all set to satisfy both aesthetic sensibilities, and functional, economic and social requirements of the human race.

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ThE JoUrNeY oF InDiAn FiLms

ThE JoUrNeY oF InDiAn FiLms

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So here I am starting my first ever blog so i hope you all will enjoy..
Before going to start i bet that this blog gonna be the best blog you will ever read.
This blog contains the journey of films from black and white era till now.
The golden era of indian films is categorized from 1960s to 1980s.This is the time when most films are romantic ones contains beutiful songs in the mesmerizing voices of kishore kumar, Mohammad rafi and the legendry singer lata mangeshkar. The greatest actor of that time is rajesh khanna ,his popularity is immatchable but in late 70s a tornado named amitabh bachchan came in the industry and everything changes, people starts to love watching action movies more than the romantic ones and it is the downfall for rajesh khanna.public then loves to watch the fictional movies more than the more practical ones but this love for fictional movies has come to an end now. Now people start to give more attention and appreciate the movies which has the most effective content ,more realistic. The food examples of this is that many action movies like race3 and thugs of hindustan had not done good business on box office but least expensive but realistic ones like andhadhun, uri and chhichore has done tremendous job on box office.
So this is life people’s expectations changes from time to time.Nothing is forever. History repeats itself…
This is bollywood which gives everyone a chance to rise.

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